Strategic Planning for Sustainability by Alan S. Gutterman

Author:Alan S. Gutterman [Alan S. Gutterman]
Language: eng
Format: epub
Publisher: Business Expert Press
Published: 2020-12-07T16:00:00+00:00

Kellogg noted that the specific commitments within each of the categories were driven in large part by taking into account areas of importance for the company and its stakeholders and also helped form for the structure for internal reporting. According to Kellogg, “Our corporate responsibility strategy has been fully integrated into our business; subject-matter experts for each material area report on progress to the heads of their business units, who, in turn, report up through to a committee of our Board of Directors. In the past two years we have increased incentives for our executives to drive progress in certain corporate responsibility-related areas . . . [and] . . . we worked with our brand leadership teams to help better leverage our corporate responsibility activities in the brands’ engagements with consumers.”

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